The Loja Fair is one of the largest mass events in the country where it brings together national and international tourists, the social, cultural and economic contribution for Loja has been and is a fundamental part because it dynamizes the local economy, apart from that, it becomes an incentive in matters of tourism, commercial movement, business, gastronomy, entrepreneurship, games, fun, cultural, musical, artisanal, considering that the arrival of the Virgen del Cisne to the city, is the strategic point to attract and exalt the fair.
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